S&W Sports

Tim Farmer

Tim Farmer – Owner

Tim Farmer is a life-long resident of the Concord, New Hampshire area who has been lucky enough to have the same great job since he was 13 years old.  Tim began his career in the retail sporting goods industry working at S&W Sports, a small bike shop in Concord.  He swept floors, removed the trash, and cleaned and assisted building bikes.  He worked hard, learning every day but he was also getting paid and he loved his job.  Tim committed to staying at S&W, working alongside the owners and fellow employees, gaining knowledge in all aspects of the business.  Between 1982 and 1988, Tim was instrumental in bringing the BMX and Skateboard departments to S&W.  Always respectful of the owner, Tim worked with Steve Waring to introduce new ideas.  He understood the importance of merchandising and offering the newest and best equipment.  His passion for these sports and his forethought for adding them to S&W’s lines helped the store become one of the largest skateboard shops in New Hampshire.  Snowboards, and alpine ski equipment came into the store in the mid 1980’s alongside S&W’s main stable, bicycle and Nordic ski gear.

Tim’s goal at age 18 was to become an owner of the business – he never wavered and made his dream come true in 1998.

Since the late 1990′s, S&W has grown.  In 2007, it became one of the largest bike, ski and snowboard retail and service shops in New Hampshire, operating in three store fronts all located within a block of the main store.  Managing those three spaces became an efficiency issue so in 2007, after a long search for a new space, S&W Sports combined the three locations into one building on South Main Street in Concord.

Along with his work at S&W Tim Farmer is a contributor to the community in the following ways:

  • Member of Better Business Bureau of Concord, 1998-present
  • Member of Concord Chamber of Commerce, 2000-present
  • Member of “Peddling for Payson” fundraiser, 2007-present
  • Board of Directors for the Concord YMCA, 2010
  • Member of Main Street Concord, 2008-present
  • Vice President of Non-Profit “Green Concord,” 2010-present. Member of “Green Concord, 2007-present
  • Board member of Concord’s Transportation Policy Advisory Committee (TPAC), 2007-present. Members of this volunteer organization work to identify and promote Concord as a bicycle friendly city.
  • Founding member – one of two founders, of Central N.H. Bicycling Coalition, a non-profit for bike safety in New Hampshire, 2008-present
  • Citizen of the Year Award from the Central New Hampshire Regional Planning Commission, 2010
  • Member of National Bicycle Dealers Association, 2007-present
  • Member of Bicycle League of America, 2007- present
  • Received Advocacy Leadership Award from Trek Bicycles, 2010
  • Hosted a number of community bicycle safety, basic repair classes for new bicyclists as well as local refugees, 2007-present
  • Donated new bikes for fund raising events for Bike–Walk Alliance of New Hampshire, The American Heart Association & other non-profit organizations, 2007-present
  • Donated refurbished bicycles to refugees and local population in need of assistance, 2007-present